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Troveas

A Brand Awareness Success Story Through Nano

01 –About The Brand

Troveas, a premium drinkware and serveware brand, tasked us with increasing brand awareness during its official launch. The objective was to connect with a target audience that values style, functionality, and home aesthetics, while driving both online engagement and in-store sales.

02 –Strategy Curated for Troveas

TO ACHIEVE THIS, WE DEVISED A MULTI-LAYERED STRATEGY FOCUSING ON

Influencer Selection: Collaborated with 8 nano influencers known for their high engagement in niches like lifestyle, fashion, and home décor. These influencers had strong personal connections with their audience, which made them ideal to promote Troveas in an authentic way.

Content Approach: Focused on relatable and authentic content. Influencers shared unboxing videos, product tutorials, and everyday use cases, highlighting Troveas’ design and functionality.

Platforms: Primarily Instagram, leveraging Stories, Reels, and feed posts to engage users across different content formats and touchpoints.

04 –The Launch Event

A MEMORABLE LAUNCH PARTY TO ENGAGE INFLUENCERS & CONSUMERS

SIP & PAINT ACTIVITY : Guests and influencers painted while sipping from Troveas drinkware, creating an immersive experience.

INTERACTIVE PRODUCT DEMOS: Customer service teams are able to anticipate needs and provide effective solutions.

BRAND AMBIANCE : Design and usability are the top factors that drive interaction and purchasing.

06 –Authentic Content That Drove Engagement

Instagram Stories: Real-time updates from the event, featuring the Sip & Paint activity and product demos.

Reels: Short videos highlighting Troveas products being used in everyday life, from coffee breaks to dinner parties.

Feed Posts: High-quality images of influencers reflecting on the brand and its stylish drinkware and serveware.

Hashtags: #SipWithTroveas and #ServeWithStyle were used to create a unified online presence, generating further interest.

07 –Long-Term Impact: Beyond The Event

THE IMPACT OF THE LAUNCH EXTENDED BEYOND THE EVENT, WITH SUSTAINED MOMENTUM IN THE WEEKS THAT FOLLOWED

USER-GENERATed Content: Influencers and attendees continued to share posts featuring Troveas products, driving additional organic reach.

Ongoing Engagement: The campaign’s engagement rate remained 4X higher than industry standards for weeks after the event.

Brand Loyalty: Influencers’ genuine connection with their audience fostered long-term brand loyalty, with customers returning for repeat purchases.

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Testimonials

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The work of adworth media is handled quite professionally. Their quick professionally. Their quick responce on key deliverables and creative content is commendable.

Vijay Bhushan ChabbraAssistant Manager-Corporate Communication
Life Insurance Corporation
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The overall experience working with adworth team was good, they are really cooperative and promt. They were able to provide us with all the possible support and knowledge to serve our advertising needs. We wish adworth team all the success in future endeavours.

Navpreet Singh RandhawaManager I Sales and Marketing
Trident Group
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It was a pleasant experience to have worked with adworth team. I loved the creatives and ideas behind every concept they presented. Their input was really helpful and beneficial for our project. Wish you success in all your ventures.

Baksheen KaurManaging Director
Ayur Herbals
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Team adworth and we have been associated for almost 5 long years now. They understand our requirements, designing criteria and so much more, quickly and without any communication gap! They have contributed and played a significant role in many of our projects and initiatives. They are a blessing, without a doubt.

Pawan AgarwalCEO
Food Safety and Standards Authority of India
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We are very pleased to say that working with adworth media has been a very positive experience. The level of professionalism and transparency displayed by Adworth's team has been impressive and we highly recommend them. We've enjoyed working with them and look forward to continuing this relationship!

Siddharth SinghPublic Relation Officer
Indian Railway Catering and Tourism Corporation
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The guys at adworth are true professionals and a pleasure to work with yuvraj & prakhar. If you'r looking for friendly, professional designers that get the job done, call team adworth.

Saurabh MahendruPR Manager
Twenty Four Seven Convenience Stores
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Not every day we come across an agency that is so patient, hardworking and passionate about what they do! They work tirelessly on meeting up every possible requirement. They are quick to respond and deliver which makes the workflow really smooth. Kudos to team adworth!

Nupur PandeyMarketing, Digital and Customer Experience
ICICI Prudential Mutual Fund
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The team at adworth helped us in outdoor advertising campaign in delhi, for the launch of our new phone. It was great working with ms.priya and the team who was responsible, passionate and so dedicated at what they did! Their process of workflow is smooth, transparent, fun and organised. We definitely would love to work with them again in the near future. Keep up the fabulous work.

PratibhanagdewaniBrand Manager
Oppo India
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Saloni BhatiaPR Manager, Delhi Tourism and Transportation
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