Ricoh

To build deeper awareness and product familiarity for Ricoh’s smart printing and imaging solutions by placing the brand directly in front of high-engagement audiences in both urban retail and lifestyle environments.

Mall Activations (Chandigarh, Hyderabad, Lucknow, Pune, Ahmedabad)
Strategically executed in high-footfall malls to reach professionals, families, and students in a relaxed, discovery-first mindset. The goal was to make the Ricoh product experience feel hands-on, intuitive, and everyday-use friendly.

Interactive product zones for real-time demonstrations

Live print experiences — from photos to souvenirs — that showcased speed, clarity, and versatility

On-spot engagement through creative challenges, giveaways, and QR-based info access

Ground Activation at Lodhi Garden, Delhi
A softer, lifestyle-focused activation engaging morning walkers, families, and creative audiences. The intent was to organically spark curiosity around Ricoh’s capabilities in a calm, open-space setting — far from traditional retail.

Created emotional resonance with “print your moment” booths, encouraging visitors to print photos or keepsakes instantly
Leveraged visual storytelling and interactive demos to bring product features to life
Executed tailored setups to suit both retail energy (malls) and leisure vibes (Lodhi Garden)

Prioritized hands-on interaction over hard-sell pitches
Focused on creating shareable, memorable brand moments
Adapted tonality and setup to suit context and crowd psychology across cities
Ensured that the Ricoh brand felt both functional and emotionally relevant in daily life

This campaign helped position Ricoh not just as a tech brand — but as a smart, lifestyle-compatible solution that fits into the everyday routines of students, professionals, and families alike.