The Mission : Promote the inauguration of a new IFB store by collaborating with an influencer who resonates with families and homemakers, aligning with IFB’s customer demographic. The influencer needed to have strong reach and high engagement in the Delhi NCR region.
IFB Electronics
A Store Inauguration to Remember
01 –About IFB
Innovating Homes, One Appliance at a Time
IFB Electronics is a leading Indian home appliances brand known for its cutting-edge technology, quality, and reliability. For over four decades, IFB has been at the forefront of delivering innovative solutions for modern homes.
Core Areas:
- Home Appliances: Specializing in washing machines, microwaves, dishwashers, and kitchen solutions designed to make life easier for families and homemakers.
- Commercial Solutions: Offering a range of products for industrial laundry and kitchen needs.
02 –Client Brief – Setting the Stage
04 –Influencer Strategy – Choosing the Perfect Fit
Homemakers: Key decision-makers for home appliances.
Families: Seeking quality and reliable electronics for their homes.
Tech enthusiasts: Interested in the latest innovations in home appliances.
06 –Final Selection : Varsha Balani
A well-known mom influencer with a loyal, family-oriented audience.
Strong engagement with homemakers and families, aligning perfectly with IFB’s target customers.
Known for her authentic content and relatable style, Varsha was the ideal influencer to showcase IFB’s new store and products.
07 –UGC Promotions
The Campaign in Action:
Varsha Balani attended the IFB store inauguration, leveraging her reach to create buzz and engage her audience in real time.
08 –A Successful Inauguration with Lasting Impact
Engagement:
Varsha’s live stories and posts generated over 12,000 views and 750+ interactions (likes, comments, shares) during the event.
Her detailed video walkthrough of the store saw 10,500+ views within 48 hours, with a high engagement rate of 5% through likes, comments, and shares.
Audience Interaction:
The real-time Q&A session led to 350+ direct questions about IFB’s products, features, and store offerings.
Varsha’s followers actively participated, with 500+ comments across her posts discussing product recommendations.
Store Footfall:
Promotion of exclusive launch-day offers resulted in a 22% increase in store footfall during the inauguration week.
The campaign attracted over 1700 new customers to the store, with a significant number of visitors influenced by Varsha’s content.
Brand Visibility:
IFB’s online visibility saw a boost, with a 15% increase in social media followers and a 20% spike in website traffic during the campaign period, particularly from Delhi NCR.
Varsha’s authentic content helped IFB connect with 5,000+ new families, strengthening its reach among homemakers and family-oriented audiences.
09 –Conclusion
Driving Awareness and Footfall with Authentic Engagement
Varsha Balani’s collaboration with IFB Electronics successfully generated excitement for the new store inauguration. Her authentic engagement and relatable content resonated deeply with her audience, driving footfall and creating long-term visibility for IFB’s home appliances.
By using real-time content, interactive engagement, and promotional offers, the campaign brought IFB’s products directly into the homes of its potential customers. The result? A successful store opening that set the stage for future growth and community connection!
