Hitkary Pharmacy

Hitkary has long been known for its Ayurvedic and natural formulations — especially its refreshing summer sharbats. The brand wanted to refresh its image and strengthen its appeal among modern Indian families — particularly homemakers and health-aware women looking for natural alternatives to synthetic soft drinks.

We didn’t just want visibility — we wanted credibility, elegance, and trust.

This celebrities checked all the boxes:

• Strong Household Recall: With her years of television presence on popular family shows, They are already a trusted face across Indian homes — exactly where Hitkary is consumed.
• Elegant & Health-Conscious Persona: Onima Kashyap, Saumya Tandon and Rohitashv Gour embodies grace, health, and modern Indian values — making her a natural fit for promoting an Ayurvedic, heritage drink brand.
• Genuine Influence: Unlike gimmicky influencer content, their presence brought warmth and believability to the campaign. It didn’t feel promotional — it felt like a lifestyle recommendation.
• Cross-Generational Appeal: From mothers to working women, her content speaks to audiences Hitkary wants to reach.

The campaign video features Onima Kashyap, Saumya Tandon and Rohitashv Gour talking candidly about the importance of staying cool and refreshed in summers — naturally. They introduced Hitkary’s Rose Sharbat as her go-to drink, spotlighting its natural, Ayurvedic formulation and no-preservative approach.

The video aesthetic was kept clean, premium, and relatable — shot in a home-like setting with Saumya preparing the drink herself. This built:

• Authenticity through self-use demonstration
• Relatability through an everyday context
• Aspirational value through a trusted, elegant voice

High Watch Time & Engagement: The video held viewers’ attention, with strong likes and positive comments highlighting the product’s heritage.
Credibility Spike: Audience feedback reflected increased trust in Hitkary due to this celebrities involvement.
Targeted Reach: The campaign was amplified among urban women aged 25–45 — aligning with the core purchase decision-makers for home beverages.

Sometimes, influence isn’t about the trendiest face — it’s about the right face.
The credibilities brought authenticity, elegance, and warmth — making a legacy Ayurvedic brand feel relevant, premium, and trustworthy in today’s cluttered market.

Hitkary didn’t just run an ad — it started a conversation. And that made all the difference.