French Institute
A Nationwide Awareness Campaign
01 –About Client
Client: Embassy of France in India
Industry: Education, International Relations
Campaign Type: Out-of-Home (OOH) | Awareness
Locations Covered: Bengaluru, Mumbai, Hyderabad, Kolkata, Chennai, Haryana, Delhi NCR
02 –Requirement
The Embassy of France approached us with a clear mission – to position France as a top destination for higher education among Indian students through OOH awareness. From bachelor’s to master’s and Ph.D. programs, the aim was to inform and inspire aspirants across India about the world-class opportunities available in the most prestigious French higher education establishments.
The campaign was also tasked with highlighting the seamless process offered by the French Embassy—complete with expert counselors, guided sessions, and end-to-end support for study aspirants.
03 –Our Idea
India has a vast, ambitious student base actively looking for global education options. Our creative strategy was to go hyper-visual and highly visible—placing France as an aspirational, accessible, and exciting choice for Indian students.
We brought this to life through a PAN-India Out-of-Home (OOH) campaign, tailored to resonate with youth and parents alike. From high-footfall tech hubs in Bengaluru to academic zones in Delhi NCR—we made sure France was seen and considered.
04 –Execution at Scale
Our OOH strategy spanned across key metros and educational hotspots:
- Bengaluru – College zones, IT parks, and metro junctions
- Mumbai – Railway stations, suburban hubs, and college
- Hyderabad – Cyberabad, student areas, and central junctions
- Kolkata – University stretches and city center placements
- Chennai – Educational districts and city outskirts
- Haryana & Delhi NCR – School clusters, coaching centers, and highway billboards
We used a smart mix of:
- Billboards
- Metro Panels
- LED Screens
- Bus Shelters
- College Campus Signages
04 –The Impact
- Massive Visibility: Millions of impressions across India’s top cities
- High Engagement: Increased traffic to Embassy’s counseling registration portal
- Local Relevance: Messaging localized for each region with Hindi-English blends where needed
- Positive Word of Mouth: Counselors reported better-informed and highly motivated aspirants
- High Recall with Consistent Branding — Reaching the right eyes at the right time, across every format and geography.
04 –Conclusion
The “Study in France” OOH campaign was not just about ads—it was about ambition meeting opportunity. We helped create a bridge between Indian dreams and French education, wrapped in a campaign that turned heads and opened doors.
