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Del Monte

Diwali Stall Activation @ Airtel HQ

01 –Overview

Client: Del Monte
Location: Airtel Office Campus
Occasion: Diwali Festive Week

02 –Objective

To create a bright, festive, and interactive Diwali-themed brand stall that promoted Del Monte’s premium product range — especially gifting-friendly items like juices, olives, sauces, and packaged snacks — while bringing alive the essence of festive indulgence in a work environment.

03 –Our Approach

Festive Stall Design
Designed a vibrant, culturally rooted yet modern stall setup
Incorporated Del Monte’s brand colors with Diwali motifs — diyas, marigolds, golden accents
Created open layout for walk-ins, sampling, and quick engagement
Strategically placed lighting to highlight product packaging and festive gifting SKUs
Product-Centric Decor Touchpoints
Used Del Monte jars and packs creatively as part of decor elements
“Taste & Take” counters for select products like fruit drinks and gourmet olives
Built a gifting display wall featuring curated Del Monte Diwali hampers

04 –Experience Highlights

Employees engaged organically — drawn in by aesthetics, aroma, and festive energy
Multiple photo-worthy corners built buzz inside the corporate space
Sampling turned into storytelling — with staff explaining usage ideas, quick recipes, and gifting inspiration
Helped position Del Monte as not just premium, but festival-friendly

05 –What Worked

Blended corporate Diwali cheer with gourmet snacking appeal
Delivered premium visibility in a high-value B2C workspace
Focused on touch, taste, and takeaway — driving recall through experience, not just branding

06 –Key Takeaway

The Diwali stall wasn’t just a branding moment — it was a mini pop-up store meets festive experience, placing Del Monte at the heart of Diwali celebrations, even in a workday setting.

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