
Coforge
A Billion Dollar Milestone Campaign
01 –Client’s Requirement
Coforge, a leading global IT solutions company, had recently achieved the significant milestone of becoming a billion-dollar IT services company. To commemorate this achievement, they sought a high-impact branding and advertising campaign that would maximize visibility, establish brand authority, and create a strong offline presence in New Delhi and Gurgaon’s top locations.
02 –Our Solution
Understanding Coforge’s need for a grand yet strategic campaign, Adworth curated a comprehensive multi-platform branding strategy that blended high-visibility outdoor placements with premium print media. Our proposed plan included:
Strategic Airport Branding: Large-format displays at Indira Gandhi International Airport, New Delhi, targeting right corporate executives.
Prime Outdoor Sites in Gurgaon: Billboards at high-traffic locations like Cyber Hub to capture the attention of the city’s corporate elite.
PAN India Print Media Dominance: Strategic placements of ads in top-tier business magazines, ensuring credibility and extensive reach.
03 –Our Execution
Seamless Deployment: Within a tight timeline, we secured premium advertising spots across Delhi Airport and Gurgaon, ensuring a synchronized launch.
High-Impact Airport Branding: Digital and static media placements in high-footfall areas at the airport, ensuring maximum visibility.
Strategic Billboard Placements: Large, eye-catching creatives placed at business district hotspots to reinforce Coforge’s stature.
Print Media Leadership: Featured in top publications, ensuring brand visibility among industry leaders and decision-makers.
04 –Impact & Success
With Adworth’s expertise in strategic branding, Coforge successfully established itself as a billion-dollar powerhouse, reinforcing its credibility and dominance in the IT sector. The campaign’s high visibility, premium placements, and media amplification ensured that Coforge’s achievement resonated with the right audience—business leaders, investors, and stakeholders across India.






