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Caseven

Caseven specializes in selling phone cases.

01 –Business Overview:

Product Focus: Caseven specializes in selling phone cases. The website prominently features a variety of designs, including licensed brands like Nike and potentially high-fashion inspired styles (one case appears to have a pattern reminiscent of Louis Vuitton).

Target Audience: The branding and product selection suggest they target a young, style-conscious audience interested in trendy and branded phone accessories.

Online Presence: They operate primarily as an e-commerce store (caseven.in).

02 –Challenges:

Brand New Website & No Initial Traffic:

  • Caseven launched with a brand-new e-commerce website (caseven.in) but had no established brand awareness or organic traffic.
  • They needed to quickly generate website visits and build a customer base from the ground up.

Competitive Market:

  • The phone case market is highly competitive, with many established brands and online retailers.
  • Caseven needed to stand out and attract customers away from competitors.

Building Trust and Credibility:

  • As a new online store, Caseven needed to build trust and credibility with potential customers to encourage purchases.
  • Customers may be hesitant to buy from an unknown brand.

03 –Goals & Objectives:

Increase Website Traffic:

  • Drive a significant increase in targeted traffic to the Caseven website (caseven.in) from Meta and Google Ads.

Generate Sales and Revenue:

  • Drive online sales and generate revenue for Caseven through paid advertising campaigns.

Acquire New Customers:

  • Attract and acquire new customers for Caseven through paid advertising.

Achieve a Positive Return on Ad Spend (ROAS):

  • Ensure that the advertising campaigns delivered a positive return on investment.
  • Optimize campaigns to maximize efficiency and minimize costs.

Build a Foundation for Long-Term Growth:

  • Establish a sustainable paid advertising strategy that can support Caseven’s long-term growth.

04 –Marketing Approach:

Multi-Platform:

  • Leveraged Meta (Facebook/Instagram) and Google Ads for broader reach.

Meta Ads:

  • Targeted audiences based on demographics, interests, and behavior.
  • Used visually engaging creatives (images, videos) and diverse ad formats.
  • Ran traffic and conversion campaigns.

Google Ads:

  • Search campaigns to capture users searching for phone cases.
  • Shopping campaigns to showcase products directly.
  • Remarketing to re-engage website visitors.

Data-Driven: Continuous optimization through analysis, A/B testing, and bid management.

Website Collaboration: Worked with Caseven to improve website user experience and conversions.

Mobile Focus: Optimized campaigns and website for mobile users.

05 –Meta Ads & Results

The campaign delivered over 5.3 million impressions and 26,000 link clicks, resulting in purchases and engagements with an average ROAS of 3.02 and a total spend of ₹91,783.10.

06 –Ad Samples

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714 Tower – B, Emaar Digital Greens,
Sector – 61, Gurugram,
Haryana – 122102

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