Bristol Hotel

Radio Campaign

01 –Overview

Client: The Bristol Hotel, Gurgaon (Delhi/NCR)
Campaign Focus: Promotion of the Sunday Brunch Offer
Duration: 8 Weeks (Oct- Nov 2024)
Media Partner: Radio City 91.1 FM & Big FM 92.7

02 –Campaign Objectives

Drive footfall to the Sunday Brunch at The Bristol Hotel.
Increase awareness of the brunch offering among target demographics: Families, working professionals, and foodies in Delhi/NCR.
Establish the hotel as a premium weekend brunch destination in Gurgaon.

03 –Target Audience

Age Group:
25–50 years

Location:
Delhi/NCR (Primarily Gurgaon and South Delhi)

Psychographics:
Urban, upper-middle to affluent class, looking for quality dining experiences on weekends.

04 –Campaign Strategy

Creative Messaging
Catchy taglines like:
“Turn Your Sundays into a Feast!”
“Unlimited Food. Unlimited Fun. Every Sunday at The Bristol.”

Emphasis on:
Lavish multi-cuisine spread
Live music and entertainment
Kid-friendly activities
Attractive pricing and group offers

Radio Formats Used
RJ Mentions during prime-time slots (8.30–10.30 AM, 6–8PM)
30-second Radio Spots (3 times daily, 6 days a week)
Contest Integration: 1 Interview with CEO of Bristol

05 –Campaign Results

Metric	Outcome
Footfall Increase	+45% during Sundays
Voucher Redemptions	120+ winners visited over 8 weeks
Social Media Engagement	+3.2K new followers on IG, 300+ UGC posts tagged
Brand Recall	62% recall rate among surveyed listeners post-campaign
Website Visits	30% increase in Sunday Brunch landing page hits

Clients

Testimonials

“

The work of adworth media is handled quite professionally. Their quick professionally. Their quick responce on key deliverables and creative content is commendable.
Vijay Bhushan ChabbraAssistant Manager-Corporate Communication
Life Insurance Corporation

“

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Navpreet Singh RandhawaManager I Sales and Marketing
Trident Group

“

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Baksheen KaurManaging Director
Ayur Herbals

“

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Pawan AgarwalCEO
Food Safety and Standards Authority of India

“

We are very pleased to say that working with adworth media has been a very positive experience. The level of professionalism and transparency displayed by Adworth's team has been impressive and we highly recommend them. We've enjoyed working with them and look forward to continuing this relationship!
Siddharth SinghPublic Relation Officer
Indian Railway Catering and Tourism Corporation

“

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Saurabh MahendruPR Manager
Twenty Four Seven Convenience Stores

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Nupur PandeyMarketing, Digital and Customer Experience
ICICI Prudential Mutual Fund

“

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PratibhanagdewaniBrand Manager
Oppo India

“

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Saloni BhatiaPR Manager, Delhi Tourism and Transportation
Development Corporation

714 Tower – B, Emaar Digital Greens,
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Bristol Hotel

Radio Campaign

Clients

Testimonials

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