AlchemLife

AlchemLife, a leader in clinically-tested phytoceuticals, approached Adworth with the goal of
creating high visibility and strong brand recall for two of its key products:

• FlexiQule: A natural, plant-based solution for joint pain and stiffness
• PhytoRelief: A herbal immunity range for cough, cold, and sore throat

The challenge was to design a multi-format campaign that would stand out in cluttered health and wellness spaces, build awareness among health-conscious consumers, and drive product trials.

We identified affluent, health-aware urban consumers and frequent travelers as key audiences. The solution? A 360° comprehensive campaign designed to intercept attention across outdoor, digital, and print touchpoints—right from city streets to airport lounges and inflight seats.

Execution Across Multiple Touchpoints Outdoor Media – Delhi
To ensure widespread visibility and consistent brand presence, we activated outdoor media placements across Delhi’s high-traffic zones. This included prominent hoardings in prime residential neighborhoods, commercial hubs, and arterial roads with heavy daily footfall and vehicular movement.
The focus of the campaign was to reinforce wellness messaging in everyday spaces—places where people live, work, commute, and pause. By being present in these familiar touchpoints, the brand naturally integrated into the city’s routine, creating frequent and meaningful impressions that contributed to increased awareness and trust.

• Footprint in Key Markets: Strengthened brand presence in metro health-conscious clusters
• Uptick in Brand Awareness: Significant rise in search volume and online queries for both products
• Positive Brand Association: Linked with reliability, nature-based healing, and innovation
• Strong Trial-to-Adoption Curve: Inflight sampling reported excellent feedback and repeat interest

Adworth’s campaign for AlchemLife’s FlexiQule and PhytoRelief proves the power of an integrated approach—when brand storytelling is delivered at the right time, in the right context, through the right channels.