AlchemLife

AlchemLife, a leader in clinically-tested phytoceuticals, approached Adworth with the goal of
creating high visibility and strong brand recall for two of its key products:

• FlexiQule: A natural, plant-based solution for joint pain and stiffness
• PhytoRelief: A herbal immunity range for cough, cold, and sore throat

The challenge was to design a multi-format campaign that would stand out in cluttered health and wellness spaces, build awareness among health-conscious consumers, and drive product trials.

We identified affluent, health-aware urban consumers and frequent travelers as key audiences. The solution? A 360° comprehensive campaign designed to intercept attention across outdoor, digital, and print touchpoints—right from city streets to airport lounges and inflight seats.

Digital Screens at IGI Airport T3

• Strategically placed digital screens at Delhi’s busiest terminal
• Targeted high-spending, frequent flyers with premium brand positioning

Inflight Magazines and Product Sampling

• Print ads in leading inflight magazines (IndiGo, Air India, Vistara)
• Hands-on sampling of PhytoRelief lozenges to generate immediate product experience and trust
• A direct route to word-of-mouth among travelers

• Footprint in Key Markets: Strengthened brand presence in metro health-conscious clusters
• Uptick in Brand Awareness: Significant rise in search volume and online queries for both products
• Positive Brand Association: Linked with reliability, nature-based healing, and innovation
• Strong Trial-to-Adoption Curve: Inflight sampling reported excellent feedback and repeat interest

Adworth’s campaign for AlchemLife’s FlexiQule and PhytoRelief proves the power of an integrated approach—when brand storytelling is delivered at the right time, in the right context, through the right channels.