Aakash Institute

Adworth Media is a full-service digital and branding agency based in Gurgaon. With a long-standing partnership with Aakash Institute, Adworth understands the brand’s values, regional footprint, and communication goals.

• Highlight the achievements of top-performing students
• Create emotional resonance with prospective students and parents
• Leverage influencer credibility to expand reach organically

Messaging Theme: “Crack JEE with Precision”
Focused on personalization, AI-mentoring, and elite peer groups.
Emphasis on “India’s top 1% JEE aspirants deserve the Invictus Edge.”

Ad Formats:
20-second Jingle Ad: Inspiring, motivational tone with a CTA.
RJ Mentions: Local RJs discussing “the buzz” around Invictus test and student success stories.

Radio Formats Used:
RJ Mentions during prime-time slots (8.30–10.30 AM, 6–8PM)
20-second Radio Spots (20 times daily, 4 week)

1. Influencer Selection:
A curated mix of mid- and high-tier influencers across student-centric and regional niches was selected based on:

• High engagement and authentic content
• Regional representation from key Aakash markets
• Audience alignment (primarily ages 14–25)

2. Platform Focus:
Instagram was chosen due to its relevance among students. The campaign focused on:

• Reels featuring student celebrations and toppers
• Stories with Aakash branding and influencer tags
• Campaign-specific hashtags to boost discoverability

3. Where Results Speak, Influencers Share:
Influencers delivered impactful content through reels and stories that highlighted:

• The impressive academic results of Aakash Institute students
• Their personal thoughts on the importance of guided coaching
• How Aakash has built a strong foundation for student success

Sample messaging included testimonials like:

“Yet another group of star students shining in NEET & JEE with Aakash Institute! Their consistent success stories speak volumes about the quality of education and dedication at Aakash.”

4.Right After Results:
The campaign was launched immediately after the announcement of competitive exam results — a key moment of high interest and conversation within the student community.

• Strengthened brand trust by highlighting real success stories.
• Created buzz around Aakash’s academic excellence in a relatable, organic way.
• Generated word-of-mouth exposure through influencer credibility.

This campaign marked a successful evolution of the longstanding partnership between Aakash Institute and Adworth Media. By leveraging influencer marketing in a timely, authentic, and strategic manner, Adworth Media was able to enhance the visibility of student achievements and solidify Aakash’s position as a top-tier educational institution in India.

To ensure maximum relevance and impact, Adworth Media adopted a hyperlocal and engagement-first approach to influencer selection for Aakash Institute’s campaign.

Adworth Media adopted a hyperlocal, engagement-first approach. Influencers and community pages were shortlisted based on:

• Presence in Aakash-focused cities (Chandigarh, Jaipur, Lucknow, Ahmedabad, etc)
• High organic engagement, especially on reels
• Content authenticity and relatability

Here are a few influencers and community pages that created and posted reels + stories for the campaign:

Chandigarh:
@chdlife – Engaging Stories highlighting Aakash toppers

Ahmedabad:
@amdavadi_crowd – Youth page targeting aspirants in Gujarat

Each influencer:

• Shot personalized reels
• Posted tagged stories and shoutouts
• Used campaign-specific hashtags to boost reach organically

Lucknow:
@saurav_100rv – Local youth influencer with heartfelt reel

Jaipur:
@jaipur.info

Jaipur:
@jaipur_diariezzz

@jaipurbuzz
Jaipur community handles with a combined following of 500K+ – combined following

Adworth Media conducted city-specific research to discover:

• Trending local hashtags and engagement patterns
• Emerging and established creators with student-aligned audiences
• Audience credibility and relevance to Aakash’s messaging

In-Depth Regional Research
We began by conducting targeted research in each required city. Our team analyzed:

• Instagram’s local engagement trends
• Geo-tagged and hashtag-based discovery (e.g., #JaipurBuzz, #LucknowLife)
• Community interest pages and local influencer networks.

Audience demographics and credibility (real followers, local relevance)

• We started by exploring local Instagram trends, hashtags, and city-specific community pages.
• We checked each creator’s content style, engagement, and whether their audience aligned with Aakash’s student-first message.
• Then, we shortlisted a select few influencers and pages per city who stood out — people who weren’t just popular but relevant and credible.

This process helped us uncover both emerging creators and established community pages that had gained trust and a strong presence..

The shortlisted influencers were reviewed with the Aakash team. Once approved:

• Influencers created personalized content
• Celebrated real student achievements
• Created localized stories that built genuine connections

The Result:
A campaign that felt rooted in local voices and student communities—authentic, engaging, and credible.

Outcomes & Impact:

• Boosted brand trust with organic influencer testimonials
• Increased Instagram engagement across multiple regions
• Successfully celebrated student success at the right cultural moment

“The campaign generated over 500K+ impressions and extensive shares across reels and stories, strengthening Aakash’s visibility in key regions.”

Following this success, Adworth Media plans to:

• Expand influencer outreach to YouTube and student platforms
• Introduce student-centric challenges and UGC campaigns
• Deepen collaborations with education-focused creators

This campaign marked a powerful evolution in the Aakash-Adworth partnership. By combining deep regional insight with influencer marketing, Adworth Media delivered not just impressions—but meaningful engagement rooted in trust and achievement.