OOH Campaign When we think of Out-of-Home (OOH) advertising, traditional billboards are usually the first thing that comes to mind. But in today’s fast-paced, highly visual world, brands are stepping…
Future of OOH Out-of-Home advertising has evolved from static billboards and posters to data-driven, tech-powered experiences that captivate audiences in real-time. As we move further into a digital-first world, the…
In summary, geographic ads in OOH advertising offer businesses the ability to refine their targeting, enhance relevance, and engage with their audience in specific localities. Whether aiming to boost local brand awareness or drive immediate action, leveraging geographic targeting in OOH can be a valuable component of a comprehensive advertising strategy.
The Out-of-Home (OoH) Advertising market is expected to reach a total ad spending of $434.70 million in 2023. The largest contributor to this market is Traditional Out-of-Home Advertising with a market volume of $321 million in 2023. The average per capita ad spending in the OoH Advertising segment is estimated to be $0.31 in 2023.
According to recent research, 80% of youth view transit advertising as an effective medium. This is due to its unique ability to creatively deliver messages and target specific audiences through geotargeting. Additionally, unlike online or broadcast advertising, transit ads cannot be ignored or turned off, ensuring maximum reach and frequency. 69% of the youth believe that transit media has a positive impact on them. They get to see advertisements that they would have otherwise missed and with daily exposure, these ads are retained in their memory, leading to a higher recall rate.
For many years, outdoor advertising has been a catalyst for increasing brand awareness, re-positioning brands positively and creating a lasting positive brand image. It reinforces a brand’s promise in the mind…
When you think of marketing, what is the first thing that comes to your mind? Is it a billboard you crossed while driving to work today, the TVC you watched…
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