The existence of gender stereotyping in the advertising industry is as old as time. And we, as advertisers, are here to throw some light at this long-lived issue. As an…
The existence of gender stereotyping in the advertising industry is as old as time. And we, as advertisers, are here to throw some light at this long-lived issue. As an…
If you work in an advertising agency, you’re probably aware of the types of people every advertising agency guaranteed to get under your skin. Every day, you have to communicate with…
Whether you’re a corporate hippie or an advertising junkie, in your professional lives, you’ll encounter a number of different types of bosses. Each of them will have their own quirks,…
We’ve all heard the phrase ‘Content is king’ and in 2018 it won’t be wrong to say that ‘Video content is the king.’ From 2016 to 2018, video marketing has…
THE DIGITAL ERA Our generation in the 21st century is crammed between impacts from the traditional and new media. Both the entities grab attention, frame or make one frame a…