What Is a TVC Ad Television commercials, or TVC ads, have been one of the most powerful tools in advertising for decades. Even in today’s digital-first world, TVCs continue to…
Introduction TV advertising remains one of the most powerful and effective ways to reach a massive audience and create a lasting impression. Despite the rise of digital marketing, television continues…
Creating TV advertisements that drive results requires a strategic approach, creative thinking, and a deep understanding of your audience. By defining clear goals, crafting a compelling message, and executing a creative concept effectively, you can create TV ads that capture attention, resonate with viewers, and ultimately drive meaningful results for your brand.
According to PwC’s latest report, India’s Media and Entertainment Industry is projected to reach Rs. 4,30,401 crore (US$ 53.99 billion) by 2026, with advertising revenue reaching Rs. 394 billion (US$ 5.42 billion) by 2024. Television is expected to be the largest contributor to the Indian media market, accounting for 40% in 2024, followed by print media (13%), digital advertising (12%), cinema (9%), and OTT and gaming industries (8%). By 2025, it is estimated that there will be 40-50 million connected smart televisions in the country, with 30% of content viewed on these screens being gaming, social media, short video, and content created specifically for this audience by television, print, and radio brands. In the second quarter of 2021, there was a 65% YoY increase in smart TV shipments from India due to OEMs expanding their smart TV portfolios. By 2025, 600-650 million Indians are expected to consume short-form videos, with active users spending 55-60 minutes per day.
Topaz Gigapixel AI Crack As a growing business, it is imperative to have a detailed marketing plan in place. Companies can either indulge in online marketing or offline marketing. Studies…
Advertisement is a domain which witnesses paradigm shifts when compared to any other sphere. While there are various means in which a brand can advertise themselves, TV advertisement still leads…
It is well-known that Indians are passionate about two things-Cricket and Films. As per the statistics, every year over 2000 films are produced in India which isn’t a small number…
The existence of gender stereotyping in the advertising industry is as old as time. And we, as advertisers, are here to throw some light at this long-lived issue. As an…
With Navratri around the corner, the festive season in India has almost begun. It is that time of the year which is a cause for celebration for both brands and…
When you think of marketing, what is the first thing that comes to your mind? Is it a billboard you crossed while driving to work today, the TVC you watched…
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