FSSAI
Ground Activation at National Street Food Festival
01 –Locations
Location:
Jawaharlal Nehru Stadium, Delhi
Event:
National Street Food Festival
02 –Objective
To bring FSSAI’s core message of “Safe Food, Healthy Nation” to life through an interactive, informative, and visually engaging on-ground presence that resonated with food lovers, vendors, and families alike — without feeling preachy or institutional.
03 –Our Approach
Stall Design & Environment Branding
Created a visually striking and welcoming stall in the heart of the festival
Balanced government identity with vibrant, street-food-inspired aesthetics
Designed to draw in curious foodies while keeping safety messaging front and center
Interactive + Educational Engagement
Installed fun, quick-engagement zones to educate visitors about food hygiene, labeling, and safe practices
Visual storytelling panels, QR-led trivia, and kid-friendly activity corners
Branded giveaways (stickers, mini posters, placemats) that carried food safety messages into homes
04 –Experience Highlights
The stall stood out amidst the chaos of the street food setup, drawing attention with its clean design, smart messaging, and family-friendly appeal
Visitors were pleasantly surprised to find food education delivered in a fun, non-bureaucratic way
The space doubled as a selfie spot and a learning zone, making it memorable and share-worthy
05 –What Worked
Translated FSSAI’s formal tone into public-friendly visual language
Focused on immersive design over dense information
Blended awareness with action, ensuring visitors walked away learning at least one key food safety principle
Embedded “government meets pop culture” energy through signage, graphics, and staff interactivity
06 –Key Takeaway
In a space dominated by flavour and fun, we positioned food safety as cool, accessible, and essential — helping FSSAI bridge the gap between regulation and real-life behavior, one street food lover at a time.
