Kleio
Health & Wellness | Natural Therapeutics
01 –Overview
kleio is a modern fashion accessories brand that combines style, functionality, and affordability. specializing in handbags, wallets, backpacks, and other lifestyle accessories, kleio appeals to fashion-forward individuals who seek both utility and elegance in their everyday essentials. the brand’s core values revolve around quality craftsmanship, trend-driven designs, and an emphasis on creating accessible luxury for women across india.
With a growing online presence, kleio aims to not only meet the needs of its customers but also inspire them through contemporary, high-quality fashion statements. as the brand expands, it focuses on maintaining strong connections with its audience through social media and other digital platforms.
02 –Challenge
KLEIO sought to strengthen its online presence, drive traffic to its website, and increase customer engagement. The brand also wanted to build long-term relationships with influencers to create organic buzz and generate authentic content.
03 –Our Strategy
MONTHLY CAMPAIGNS:
We designed and executed targeted campaigns each month to increase brand exposure. Each campaign focused on different collections, aligning with seasonal trends and consumer preferences.
GIVEAWAYS:
Giveaways were leveraged as a key tactic to boost engagement and expand the brand’s follower base. The giveaways featured KLEIO’s latest products, encouraging participants to visit the website and explore new collections.
INFLUENCER MANAGEMENT:
A robust influencer strategy was developed to connect with micro and nano influencers, allowing KLEIO to reach a diverse and engaged audience. We collaborated with influencers who reflected the brand’s ethos, ensuring authenticity in content creation and promotion.
Monthly Photoshoots:
To keep content fresh and aligned with current trends, we conducted monthly photoshoots. This provided KLEIO with a steady stream of high-quality visuals for social media, website banners, and promotional materials.
Weekly Content Calendars:
Consistency was key to building and maintaining engagement with our audience. We created and managed weekly content calendars that balanced promotional posts, influencer collaborations, and interactive content such as polls and Q&As.
04 – Traffic
INCREASED WEBSITE TRAFFIC
A 35% increase in website visits over 6 months, directly attributed to campaigns and giveaways.
GROWTH IN SOCIAL MEDIA ENGAGEMENT
Organic follower growth of 20%, with a 25% increase in post engagement (likes, comments, shares) across platforms.
INFLUENCER SUCCESS
Successful collaborations with over 50 influencers, resulting in authentic content creation and widespread reach.
CONSISTENT BRAND MESSAGING
High-quality photoshoots and content calendars ensured that KLEIO’s visual identity remained consistent, fostering brand loyalty and recognition.
05 –Conclusion
Through a well-executed partnership with Adworth Media, KLEIO successfully enhanced its brand visibility, improved social media engagement, and drove significant traffic to its website. By maintaining a consistent and creative online presence, KLEIO positioned itself as a prominent player in its industry.
