AlchemLife

AlchemLife, a leader in clinically-tested phytoceuticals, approached Adworth with the goal of
creating high visibility and strong brand recall for two of its key products:

• FlexiQule: A natural, plant-based solution for joint pain and stiffness
• PhytoRelief: A herbal immunity range for cough, cold, and sore throat

The challenge was to design a multi-format campaign that would stand out in cluttered health and wellness spaces, build awareness among health-conscious consumers, and drive product trials.

We identified affluent, health-aware urban consumers and frequent travelers as key audiences. The solution? A 360° comprehensive campaign designed to intercept attention across outdoor, digital, and print touchpoints—right from city streets to airport lounges and inflight seats.

Taking Alchem Across the City – One Metro at a Time
When you’re riding the metro, you’re not just commuting — you’re noticing. That’s why we helped Alchem make a bold move with full-train metro wraps and dynamic ads on in-metro screens.
From concept to execution, we managed it all — designing eye-catching visuals that pop in motion, handling permissions, and ensuring seamless rollout across high-footfall routes. With metro ads running daily in front of lakhs of eyeballs, the brand didn’t just get seen — it got remembered.
Whether it’s a full-train wrap, inside-panel branding, or digital ad spots on metro TV screens — we help you dominate urban attention with mass-scale impact.
Metro advertising that travels with your audience — and sticks with them.

• Footprint in Key Markets: Strengthened brand presence in metro health-conscious clusters
• Uptick in Brand Awareness: Significant rise in search volume and online queries for both products
• Positive Brand Association: Linked with reliability, nature-based healing, and innovation
• Strong Trial-to-Adoption Curve: Inflight sampling reported excellent feedback and repeat interest

Adworth’s campaign for AlchemLife’s FlexiQule and PhytoRelief proves the power of an integrated approach—when brand storytelling is delivered at the right time, in the right context, through the right channels.