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Sunvik

Performance Marketing Case Study

Client: Sunvik Steels
Website: www.sunviksteels.com
Industry: Steel Manufacturing

01 –Challenges:

Traditional Industry & Digital Adoption:

  • The steel industry has traditionally relied on direct sales, B2B relationships, and established distribution networks.
  • Sunvik Steels may have had limited prior social media presence or experience, necessitating a shift in their marketing approach.

Target Audience Complexity:

  • Sunvik Steels’ target audience is diverse, including:
    • B2B clients (construction companies, infrastructure developers)
    • Engineers and architects
    • Potential distributors and dealers
  • Reaching and engaging these different segments effectively on social media presents a challenge.

Lead Generation in a B2B Context:

  • Generating qualified leads in the steel industry requires more than just likes and shares.
  • The lead generation process needs to capture relevant information and integrate with Sunvik Steels’ sales funnel.

Brand Awareness & Perception:

  • Sunvik Steels may have needed to:
    • Increase brand awareness among new customers.
    • Position themselves as a modern, innovative, and reliable steel manufacturer.
    • Enhance brand perception and build trust.

Competition:

  • The steel industry is competitive. Sunvik Steels needs to stand out and effectively communicate its unique value proposition in the social media space.

02 –Goals & Objectives:

Enhance Brand Presence & Visibility:

  • Establish and grow Sunvik Steels’ presence on key social media platforms (Meta).
  • Increase brand visibility and reach among the target audience.

Generate Qualified Leads:

  • Drive lead generation through Meta Ads and social media activities.
  • Capture relevant lead information (e.g., company, contact details, project requirements).

Improve Audience Engagement:

  • Increase engagement with social media content (e.g., likes, comments, shares, saves).
  • Foster a community around the Sunvik Steels brand.

Support Sales Enablement:

  • Provide the sales team with valuable insights and leads generated through social media.

03 –Marketing Approach:

Strategic Social Media Management: Developed a tailored social media strategy for Sunvik Steels.

Meta Optimization: Optimized their presence on Facebook and Instagram.

Engaging Content: Created diverse, high-quality content (product showcases, project highlights, educational information).

Targeted Meta Ads: Ran lead generation campaigns with precise audience targeting and A/B testing.

Community Building: Actively engaged with the audience and fostered a community.

Lead Capture & Nurturing: Implemented lead capture and provided leads to the sales team.

Performance Tracking: Monitored KPIs and provided regular performance reports

04 –Meta Ads – Performance Results

Generated over 5.7 million in reach and 15 million impressions, resulting in 42,450 link clicks and 5,756 leads/engagements at varying costs per result, with a total spend of ₹256,643.54.

05 –Ad Samples

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Nupur PandeyMarketing, Digital and Customer Experience
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