Keka Hr Solutions

Mission
Leverage educational influencers to promote keka hr solutions, positioning it as the go-to software for hr management.
Reach students, hr professionals, and educators who would benefit from streamlined hr processes.

Goal
Increase brand awareness and create authentic content to educate the audience about Keka’s features in a relatable way, while driving engagement and generating leads through influencer-created content.

Core Focus Area
Students: Studying HR-related courses, looking for tools to gain practical knowledge.
HR Professionals: Seeking solutions to simplify tasks like payroll and attendance tracking.
Educational Institutions: Looking to integrate HR software into their curriculum.

We curated a list of 40 educational influencers across platforms like YouTube and Instagram. Selection criteria included:

• Relevance to Keka’s target audience (focused on education, HR, or business).
• Content style (informative, engaging, and audience-friendly).
• Engagement rates (high follower interaction and authenticity).
• From this pool, 8 influencers were shortlisted for their alignment with Keka’s objectives and their ability to present the software effectively.

Mehar & Adit: Chosen for their ability to deliver in-depth, detailed video content.

Other influencers: Selected for their knack for concise, engaging content that highlights product features and benefits.

Mehar & Adit’s Role:
These influencers were tasked with creating long-form videos that provided comprehensive overviews of Keka HR Solutions. Their content focused on:

Detailed walkthroughs of Keka’s features (e.g., payroll management, attendance tracking, employee engagement tools).

Real-world use cases for both students and HR professionals, highlighting how the software fits into the workflow.

Their personal experiences using the software, adding authenticity and credibility.

How Keka simplifies HR processes for professionals.

Benefits for students who are learning about HR practices.

Step-by-step tutorials to make Keka’s complex functionalities easy to understand.

Videos included actionable insights and tips, encouraging viewers to explore the software further through trial versions or demos.

The long-form nature of the content allowed for deeper engagement, making these videos a valuable educational resource for viewers.

Concise Sponsored Content:
While Mehar & Adit provided comprehensive insights, the remaining 6 influencers focused on short-form, high-impact videos that highlighted Keka’s key selling points:

User-friendly interface: Easy navigation and setup, ideal for students and professionals new to HR software.

Scalability: Adaptable for businesses of all sizes, from startups to large corporations.

Efficiency: Showcased time-saving features that reduce the complexity of managing HR tasks.

Each video included a direct call-to-action (CTA) prompting followers to visit Keka’s website, sign up for a demo, or start a free trial.

The CTAs were simple yet effective, encouraging viewers to take immediate action after learning about the product’s benefits.

Mehar & Adit’s content: Encouraged viewer participation through Q&A segments and follow-up videos, inviting further engagement.

Sponsored Influencers: Teased key features with short clips that highlighted major selling points, keeping content crisp and engaging.

Audience Interaction: Influencers responded to comments and questions, deepening their connection with their followers and building trust in the product.

YouTube: Videos saw high engagement from students and professionals, with over 250,000 combined views.

Instagram: The campaign received over 120,000 impressions on reels and stories, with a 4% engagement rate.

Keka HR Solutions saw a 15% increase in website traffic from YouTube and Instagram during the campaign period.

Trial sign-ups and demo requests grew by 18% as a direct result of the influencer campaign.