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Indian National Congress

Delhi Assembly Elections 2025

01 –The Objective

In the run-up to the Delhi Assembly Elections 2025, the Indian National Congress approached us with the challenge of launching a massive, high-impact OOH campaign across the capital.

02 –The primary goal was to

  • Drive maximum visibility for the party in the public eye
  • Build an emotional connect with the diverse voter base
  • Effectively communicate Congress’s vision, promises, and leadership message
  • Inspire trust and action with a strong call to believe in the Congress vision

03 –Site Selection Strategy

With Delhi’s complex voter landscape and dense population, site selection was key. We meticulously handpicked 200+ outdoor locations across the city, following a data-driven approach based on:

High Footfall Zones: Popular markets, metro stations, bus stops

Key Traffic Hotspots: Intersections, flyovers, arterial road

Residential Clusters: High-density colonies and apartment belts

Diverse Demographics: Areas representing youth, working professionals, families, and senior citizens

This ensured maximum exposure of campaign messaging across voter segments, right from daily commuters to local residents.

04 –Creative & Messaging Strategy

We focused on visually bold, emotionally resonant messaging to spark recall and trust.

Key highlights:

  • Crisp slogans aligned with Congress’s vision for Delhi
  • Visual storytelling with strong faces, symbols, and promises
  • Uniform creative templates for consistency across formats
  • Clear call-to-action: Believe in Congress. Vote for Change.

05 –Execution Excellence

Despite tight timelines and the intensity of pre-election activity, the campaign was flawlessly executed:

  • 200+ live sites activated within 3-4 days
  • Rigorous monitoring to ensure undisrupted visibility and maintenance
  • Cross-format coverage: Billboards, unipoles, LED screens, and bus shelters

06 –The Impact

Pan-Delhi Coverage: Congress’s presence felt across every major zone

Massive Visibility: Impressions generated in the millions

Strategic Advantage: Built strong pre-election momentum

07 –Outcome

We’re proud to have played a pivotal role in bringing Congress’s message closer to the people of Delhi.

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